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Ask the Experts: How to Plan to Sell Your House

This picture and a similar article was posted in The Dallas Morning News in the 2nd week of March, 2013

This picture and a similar article was posted in The Dallas Morning News in the 2nd week of March, 2013

Ask the Experts: How to Plan to Sell Your House

(from left) Real estate experts Tom Hughes, Lisa Besserer, Bonnie Besserer and Jonathan Rosen act as trusted advisors for clients looking to buy and sell home.

This week we’ve asked real estate experts Tom Hughes, Lisa Besserer, Bonnie Besserer and Jonathan Rosen to help sellers understand what to look for in a plan to market and sell a home.

Q: What should I look for in a plan to sell my home?

A: When selling your home, it is important to find a neighborhood specialist with the tools, experience and know-how to present a well-planned marketing strategy.

To start, a good real estate agent should be knowledgeable about your neighborhood and have a proven track record of bringing homes onto the market, generating buzz and getting them sold quickly. Knowing the market means an agent will be able to price your home correctly so that valuable time is not wasted waiting for a price adjustment.

You should look for an agent who has a well-established presence in your area and a plan for marketing your home via high-quality photography, smart brochures and postcards, effective social media and eye-catching print advertising that targets those in the market for a home like yours.

The agent should also have access to a worldwide platform that presents your home to potential buyers outside of Texas and around the world. An organized marketing strategy is built on a combination of social networking, agent networking, and print media, so your agent should present a plan that covers all three areas.

An agent should be able to show you how he/she marketed and sold other similar properties in your area and provide you with a plan for staying “in the loop” during the selling process. Expect reports of the numbers of internet hits on your listings, showings, and responses to advertising.

The agent should also provide you a checklist of things you can do (staging, touch-ups, repairs) that will help your home show beautifully and earn top dollar.

 

If you are looking to buy or sell your home, or, if you simply have a question and would like an expert opinion, but are just in the beginning phases and need some questions answered, we would be more than happy to listen and provide our advice without expecting anything in return! We are here to help and point you in the right direction.

Bonnie Besserer – Bbesserer@briggsfreeman.com    214-364-2295

Lisa Besserer – Lbesserer@briggsfreeman.com    214-543-2940

 

It really is the best time to list your home…. stay tuned for next blog post to find out why! The gurus are all over the market, practically screaming about why now is the time for sellers. Home-owners in Dallas are sitting VERY pretty.

Posted March 11th, 2013 | by Amanda – on Update Dallas

 

-This post was written by Amanda and first submitted to Update Dallas. Thank you for this great article!

One Comment Post a comment
  1. Great post Bonnie! I’m glad you mentioned the marketing strategies the realtor uses and it should be something you take into consideration especially since you will be investing a lot of resources into the process. Thanks for the tips!

    March 26, 2013

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